Your Online Business - Why You Should Change Who You're Marketing To

One of the most common mistakes that internet marketers make when attempting to grow their business is trying to convince broke minded people to join their opportunity. For the majority, this is not a mistake that is made deliberately. In fact, if they had a choice, almost everyone would prefer to engage affluent professionals who both have the money to invest, and the internal fortitude to succeed as an entrepreneur - rather than those who just want a get rich quick fix.

This is a mistake I made when I first started in online business, and I can assure you I didn't make much money in the process. What I came to realize was that my marketing was failing me by attracting the wrong type of individuals. Once I determined this and made a change, my business picked up and I began attracting prospects who were success-minded and of a higher socioeconomic class. So don't try to market to everyone...because you'll waste a ton of time in the process. Instead, let your marketing do the sorting and be sure to target your message to people who can actually afford your program.

So How Do You Attract Successful People to Your Opportunity?

1) You need to be very careful of the language you use on your website and your other marketing. For example, if the first line of your website reads "Are you sick and tired of creditors calling you all the time?" then most likely the people you will attract with this marketing will be those who are in debt and have creditors calling them all the time. You probably don't want this. So, use language that suggests your opportunity is for people who are success-minded professionals rather than those who have no money.

2) Avoid using hype in your marketing...period! Smart people don't respond well to hype. Be straight-forward, honest and don't exaggerate.

In Summary

Remember, most people don't have what it takes to succeed as an online entrepreneur and you're not going to be able to change this. No matter how great a mentor and trainer you are, it's not going to alter the fact that 97% of people will either lack the internal fortitude or the stay-with-it power to persevere through the learning curve of the first few months. We all know that success in internet marketing takes determination and commitment, so why would you seek out anyone who doesn't possess these qualities? It just wouldn't make any sense.

Personally, I only market to people who have money because my program with Platinum One Destinations is a high-ticket opportunity that requires a $1500 upfront purchase, plus another recommended $1500 for marketing over the first few months. In my marketing, I let people know this virtually upfront so that we don't waste any time. Leading people through the sales funnel, only to find out that they can't and won't join because they don't have any money is pointless for everyone.


To Your Success,
Dan

Platinum One Destinations