One of the big differences between people who succeed in business and those who don't lies in how they use leverage. From Donald Trump and other billionaires all the way down, learning how to effectively leverage your time and money is how you grow your business. Period.
In big business, companies use leverage by borrowing money from banks and investors to fund their expansion. They also leverage time by outsourcing operations externally that normally would have taken the efforts of their direct staff.
We, as online business owners and internet marketers, can use leverage to grow and expand our businesses as well. In this article, I want to show you a few ways to do this.
Suggestions
1. When you create content to submit online - think with the end in mind!! Make sure that what you want to say can be easily converted across the variety of Web 2.0 mediums out there. (For example: all content you produce should be submitted as a video, as an article, as a press release, as a blog post and as a podcast.) To make sure this is possible, it helps if you map out your content before you submit it anywhere. You should ask yourself, "Can I turn this piece of information into all of the above mediums in order to maximize my online presence?" If the answer is yes, then you are leveraging your time properly.
The content I'm producing here is a good example. Instead of just submitting this article to Ezine, I've submitted it to 20 other article sites, 10 video sites, 3 blog sites, 5 press release sites and 2 podcasts. Effectively, I'm creating 40 backlinks with just one piece of content, directly increasing the search engine ranking for my primary business opportunity website and generating lots of free leads and traffic in the process! If I were to submit four pieces of content, that would be a total of 160 backlinks!! This is powerful stuff! I'm absolutely certain that if you do this, you will see a big difference in your business.
2. Another great way to leverage is to outsource whenever it makes sense. I say "whenever it makes sense" because often certain tasks are best done by you. However, submitting your content to video, article, press release, podcast and blog sites admittedly takes a lot of time. Thus, I suggest outsourcing it if you can. There are plenty of companies that offer virtual assistants from around the globe whose services you can rent for a very reasonable hourly rate. It makes sense to outsource the job of submitting your content across the Web. This inevitably frees up more of your time to create valuable content for your prospects.
Obviously, if you're just starting out, you may not have the financial resources to outsource, but I think leveraging your valuable time by outsourcing is a great goal to strive for. I truly hope these suggestions help your bottom line in 2009.
Best,
Dan
Platinum One Destinations
Showing posts with label online business. Show all posts
Showing posts with label online business. Show all posts
Thursday, January 8, 2009
Saturday, January 3, 2009
Your Online Business - Why You Should Change Who You're Marketing To
One of the most common mistakes that internet marketers make when attempting to grow their business is trying to convince broke minded people to join their opportunity. For the majority, this is not a mistake that is made deliberately. In fact, if they had a choice, almost everyone would prefer to engage affluent professionals who both have the money to invest, and the internal fortitude to succeed as an entrepreneur - rather than those who just want a get rich quick fix.
This is a mistake I made when I first started in online business, and I can assure you I didn't make much money in the process. What I came to realize was that my marketing was failing me by attracting the wrong type of individuals. Once I determined this and made a change, my business picked up and I began attracting prospects who were success-minded and of a higher socioeconomic class. So don't try to market to everyone...because you'll waste a ton of time in the process. Instead, let your marketing do the sorting and be sure to target your message to people who can actually afford your program.
So How Do You Attract Successful People to Your Opportunity?
1) You need to be very careful of the language you use on your website and your other marketing. For example, if the first line of your website reads "Are you sick and tired of creditors calling you all the time?" then most likely the people you will attract with this marketing will be those who are in debt and have creditors calling them all the time. You probably don't want this. So, use language that suggests your opportunity is for people who are success-minded professionals rather than those who have no money.
2) Avoid using hype in your marketing...period! Smart people don't respond well to hype. Be straight-forward, honest and don't exaggerate.
In Summary
Remember, most people don't have what it takes to succeed as an online entrepreneur and you're not going to be able to change this. No matter how great a mentor and trainer you are, it's not going to alter the fact that 97% of people will either lack the internal fortitude or the stay-with-it power to persevere through the learning curve of the first few months. We all know that success in internet marketing takes determination and commitment, so why would you seek out anyone who doesn't possess these qualities? It just wouldn't make any sense.
Personally, I only market to people who have money because my program with Platinum One Destinations is a high-ticket opportunity that requires a $1500 upfront purchase, plus another recommended $1500 for marketing over the first few months. In my marketing, I let people know this virtually upfront so that we don't waste any time. Leading people through the sales funnel, only to find out that they can't and won't join because they don't have any money is pointless for everyone.
To Your Success,
Dan
Platinum One Destinations
This is a mistake I made when I first started in online business, and I can assure you I didn't make much money in the process. What I came to realize was that my marketing was failing me by attracting the wrong type of individuals. Once I determined this and made a change, my business picked up and I began attracting prospects who were success-minded and of a higher socioeconomic class. So don't try to market to everyone...because you'll waste a ton of time in the process. Instead, let your marketing do the sorting and be sure to target your message to people who can actually afford your program.
So How Do You Attract Successful People to Your Opportunity?
1) You need to be very careful of the language you use on your website and your other marketing. For example, if the first line of your website reads "Are you sick and tired of creditors calling you all the time?" then most likely the people you will attract with this marketing will be those who are in debt and have creditors calling them all the time. You probably don't want this. So, use language that suggests your opportunity is for people who are success-minded professionals rather than those who have no money.
2) Avoid using hype in your marketing...period! Smart people don't respond well to hype. Be straight-forward, honest and don't exaggerate.
In Summary
Remember, most people don't have what it takes to succeed as an online entrepreneur and you're not going to be able to change this. No matter how great a mentor and trainer you are, it's not going to alter the fact that 97% of people will either lack the internal fortitude or the stay-with-it power to persevere through the learning curve of the first few months. We all know that success in internet marketing takes determination and commitment, so why would you seek out anyone who doesn't possess these qualities? It just wouldn't make any sense.
Personally, I only market to people who have money because my program with Platinum One Destinations is a high-ticket opportunity that requires a $1500 upfront purchase, plus another recommended $1500 for marketing over the first few months. In my marketing, I let people know this virtually upfront so that we don't waste any time. Leading people through the sales funnel, only to find out that they can't and won't join because they don't have any money is pointless for everyone.
To Your Success,
Dan
Platinum One Destinations
The Basic Blueprint For Online Business Success
Your success in online business will basically be determined by two factors:
1) Are you a focused and determined internet marketer? and
2) Through your internet marketing campaigns, are you able to build solid relationships with targeted prospects, and in turn, help them see value in your business and a leader in you?
You probably already know if you're a good internet marketer. I mean, you're either generating leads or you're not...it's pretty simple. If you learn the correct way to market your opportunity online, then you'll save yourself the agony of trying to actively convince and sell to people who never wanted to be sold to in the first place! There won't be any cold calling, or trying to work your warm market of family and friends. Instead, your marketing will be laser-targeted to the individuals who are actually looking for what you have to offer and eager to join your business. This is called "attraction based marketing."
Once you pinpoint your target audience, then you need to deliver useful content to them - content that will assist them on their path to success, while at the same time establishing you as a leader. Remember, the more insightful and generous your content is, the more your prospects will trust you and the more likely they will seek you out as a mentor. You should make a conscious effort to add value each and every time you publish content online. Making direct sales pitches, or leading with your opportunity is "old school" marketing that just doesn't work anymore. Note that 97% of people in online business fail because their marketing strategy is comprised of upfront sales pitches. If you want to attract affluent, motivated entrepreneurs to your business, don't do this. Intelligent entrepreneurs hate being sold to!
Part of successful internet marketing is being able to tell your own story and convey to others what has worked for you. If you can clearly articulate how you've found success, a prospect will have a better idea whether or not they can emulate your path and succeed as well. If your story is vague or uncertain, however, you won't instill much confidence. Be candid, direct and unselfish in your giving of knowledge. If you do this, then you will attract the right people. The great thing about attraction based marketing is that the traffic you generate is free. With Web 2.0 sites like YouTube, Facebook and EzineArticles, you have millions of potential leads to attract. Take advantage of the massive leverage the internet provides and then teach your teammates to do the same.
Happy 2009!
-Dan
Platinum One Destinations
1) Are you a focused and determined internet marketer? and
2) Through your internet marketing campaigns, are you able to build solid relationships with targeted prospects, and in turn, help them see value in your business and a leader in you?
You probably already know if you're a good internet marketer. I mean, you're either generating leads or you're not...it's pretty simple. If you learn the correct way to market your opportunity online, then you'll save yourself the agony of trying to actively convince and sell to people who never wanted to be sold to in the first place! There won't be any cold calling, or trying to work your warm market of family and friends. Instead, your marketing will be laser-targeted to the individuals who are actually looking for what you have to offer and eager to join your business. This is called "attraction based marketing."
Once you pinpoint your target audience, then you need to deliver useful content to them - content that will assist them on their path to success, while at the same time establishing you as a leader. Remember, the more insightful and generous your content is, the more your prospects will trust you and the more likely they will seek you out as a mentor. You should make a conscious effort to add value each and every time you publish content online. Making direct sales pitches, or leading with your opportunity is "old school" marketing that just doesn't work anymore. Note that 97% of people in online business fail because their marketing strategy is comprised of upfront sales pitches. If you want to attract affluent, motivated entrepreneurs to your business, don't do this. Intelligent entrepreneurs hate being sold to!
Part of successful internet marketing is being able to tell your own story and convey to others what has worked for you. If you can clearly articulate how you've found success, a prospect will have a better idea whether or not they can emulate your path and succeed as well. If your story is vague or uncertain, however, you won't instill much confidence. Be candid, direct and unselfish in your giving of knowledge. If you do this, then you will attract the right people. The great thing about attraction based marketing is that the traffic you generate is free. With Web 2.0 sites like YouTube, Facebook and EzineArticles, you have millions of potential leads to attract. Take advantage of the massive leverage the internet provides and then teach your teammates to do the same.
Happy 2009!
-Dan
Platinum One Destinations
Monday, September 29, 2008
Taking Your Business Abroad
For a long time now, I've been promoting the fact that as online entrepreneurs in the internet age, we can run our businesses from anywhere in the world we want. I didn't have this advantage when I was working in my corporate job a few years ago, but now that I've successfully made the transition to free enterprise, I've elected to make the most of this possibility.
So I made the decision back in August to spend the entire Fall in Asia and take my business with me. Fast forward a month and here I am, writing this post to you from Kobe, Japan - where I've been since I left the U.S. back on August 30th. One of the reasons I'm here is to prove that mobile entrepreneurship is very possible. I've been talking about it for a long time, and I really wanted to make it happen. There are many entrepreneurs already working remotely from around the world....and the fact is, it's NOT that difficult to do.
In my next post, I'm going to talk about some of the most important considerations and things to remember before taking your online business abroad. I'm off to Thailand in two days so I've got some packing to do now. I'll be there for all of October...so you can be pretty sure my next post will be from the beach! I will definitely make more videos and posts as this experiment abroad continues.
Before I go, here is a quick video I made while hiking in the mountains in central Japan a few days ago. Hopefully, if nothing else, this post will inspire you to the possibilities of online business and the ability to work remotely from anywhere in the world.
Talk to you Soon,
Dan
888-826-0705
http://www.p1dwealthsecrets.com/
http://www.youtube.com/user/D79SN
So I made the decision back in August to spend the entire Fall in Asia and take my business with me. Fast forward a month and here I am, writing this post to you from Kobe, Japan - where I've been since I left the U.S. back on August 30th. One of the reasons I'm here is to prove that mobile entrepreneurship is very possible. I've been talking about it for a long time, and I really wanted to make it happen. There are many entrepreneurs already working remotely from around the world....and the fact is, it's NOT that difficult to do.
In my next post, I'm going to talk about some of the most important considerations and things to remember before taking your online business abroad. I'm off to Thailand in two days so I've got some packing to do now. I'll be there for all of October...so you can be pretty sure my next post will be from the beach! I will definitely make more videos and posts as this experiment abroad continues.
Before I go, here is a quick video I made while hiking in the mountains in central Japan a few days ago. Hopefully, if nothing else, this post will inspire you to the possibilities of online business and the ability to work remotely from anywhere in the world.
Talk to you Soon,
Dan
888-826-0705
http://www.p1dwealthsecrets.com/
http://www.youtube.com/user/D79SN
Friday, July 11, 2008
Residual Income With Google AdSense
Residual income is something I've been thinking about a lot lately. As an entrepreneur and home-based business owner, I try to focus on ways to make my money and time work best work for me. Having spent several years in investment consulting prior to becoming an entrepreneur, I have a pretty good understanding of asset allocation and capital markets. But for a long time, I've neglected to discover other ways of earning residual income - and specifically, how to create residual income ONLINE! With that said, I do earn residual income through my company Platinum One Destinations, but nonetheless, I wanted to find another vehicle in addition.
So recently, I've concentrated my efforts into doing so. One of the ways I've encountered (and I am certainly not the first) is through the use of Google Adsense. For those of you not familiar with Google AdSense, basically what it is is a program that allows you to run Google advertisements on your website, in exchange for being paid for each visitor that clicks one of the ads. Simply stated, you earn money from relevant adds that Google places on your website. This is a great way to monetize whatever website you may have, such as your blog!
As stated on Wikipedia "AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople." Many entrepreneurs are using Adsense as a way to make a passive income to supplement their business income.
I just wanted to pass this idea on to you, in hopes it can help you attain the passive income you've been looking for. For more insight, you can check out the main link here for Google AdSense.
As I've said in previous posts, I'm determined to help others create a lifestyle that will make them more free to enjoy the finer things in life like family, time freedom and the opportunity to travel and live anywhere in the world.
To Your Success,
Dan
Dan Snow
888-826-0705
http://www.p1dwealthsecrets.com/
So recently, I've concentrated my efforts into doing so. One of the ways I've encountered (and I am certainly not the first) is through the use of Google Adsense. For those of you not familiar with Google AdSense, basically what it is is a program that allows you to run Google advertisements on your website, in exchange for being paid for each visitor that clicks one of the ads. Simply stated, you earn money from relevant adds that Google places on your website. This is a great way to monetize whatever website you may have, such as your blog!
As stated on Wikipedia "AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople." Many entrepreneurs are using Adsense as a way to make a passive income to supplement their business income.
I just wanted to pass this idea on to you, in hopes it can help you attain the passive income you've been looking for. For more insight, you can check out the main link here for Google AdSense.
As I've said in previous posts, I'm determined to help others create a lifestyle that will make them more free to enjoy the finer things in life like family, time freedom and the opportunity to travel and live anywhere in the world.
To Your Success,
Dan
Dan Snow
888-826-0705
http://www.p1dwealthsecrets.com/
Monday, July 7, 2008
Coming Home
I can't tell you how much fun I've had living abroad and experiencing life in other countries. The worth of these experiences to me is almost indescribable. I started traveling heavily when I was in college, but that came to a screeching hault once I graduated. For several years, I was pretty much bound to the "two weak" vacation of the business world. Not having much vacation time didn't sit well with me, but I took it in stride as part of the game, and one of the sacrifices necessary for moving up the ladder.
After a few years of this type of sacrifice, it finally hit me that I just wasn't going to be satisfied waiting until retirement to have time freedom, mobility and financial independence. Thus, I made the decision to remove myself from the deferred life plan mentality (i.e, the one where we sacrifice our early adult lives and middle age for the hope of a nice retirement). I just figured that there HAD to be a way to save for retirement while having more freedom along the way. Admittedly, leaving the coporate path was a tough thing for me to consider, because so many of my peers were seemingly happy with this life. I started out after college working in investment consulting, which I enjoyed well enough at the time. I liked the group of associates that I was a part of and there was a good balance between work and play. I definitely had the opportunity to make some great friends and learn a lot about finance from professionals who had spent their careers in the industry.
As I approached the 3+ year mark as an associate, I knew I was soon to be faced with the choice of business school or finding a new job. Very few if any ever climbed the ranks from associate up to management without first heading back for the mandatory 2 year stint in business school, so it was a perfect time for me to make my exit.
That's when I decided I needed to become an entrepreneur to have the lifestyle I wanted. I started networking with other entrepreneurs and found an opportunity for myself in the home based travel industry with a company called Coastal Vacations. It was here that I started to learn how to successfully apply internet marketing and personal developent to the building of my business. I ended up moving from Coastal when an opportunity to join Platinum One Destinations came about, and subsequently, I've been there ever since.
For me there are many keys to success in network marketing and home business. But in my opinion, some of the most important are:
1) Spending as much time developing yourself as you do your business! I believe that you have to focus on your own personal development and continuing education. This in turn will translate into more business success.
2) Have a really, REALLY good WHY for what you are doing. Having big goals like places you want to travel to, fortunes you want to make, a future family you want to support, or benevolences you want to give, will power you through the difficult time when your energy is low and confidence is even lower.
3) Learn how to use leverage in your business development! I teach my team members how to use Web 2.0 the right way. There are many ways to use leverage, like harnessing the power of the internet and learning from the experiences of those who have gone before you. These are just a few points that I will definitely talk more about soon.
Have a great week!
-Dan
Dan Snow
407-507-4646
DanSnow@GOP1D.com
http://dansnow.p1drevolution.com/
http://dansnow.gop1d.com/
http://www.youtube.com/user/D79SN
Hello World!
My name is Dan Snow and I am 29 years old. I grew up in the U.S northeast and went to college in Maine. I graduated with a degree in international relations and for as long as I can remember, I’ve loved learning about other cultures and different ways of looking at life. So far, I don’t have many regrets in life. I’ve done my best to take advantage of the opportunities that have come my way. Over the past few years, I’ve lived abroad on 3 occasions, totaling over two years of my life. I’ve studied in Jamaica and France, and I just recently returned from Asia where I spent almost a year and a half living and working in Japan and Thailand.
The greatest reward of these travels has without doubt been the friendships I’ve made along the way. I can’t think of anything more important in this lifetime than sharing your life with others and letting them do the same with you. I’ve been very fortunate to have met many kind hearted people and I owe them a lot. I truly believe we were meant to prosper on this Earth and that we can shape our own destiny by the kindness and support we give to others.
Working my own business has provided me the freedom of mobility to go where I want, when I want. I’ve decided against the deferred life plan, because I believe we have in this generation, the unique opportunity to have more freedom of choice in regards to our careers. I worked in investment consulting for 4 years after college, and although I liked what I did, I knew there were other ways to build a fulfilling life without having to sacrifice so much. Now, I am working to that end. I've found a remarkable opportunity with Platinum One Destinations in the home based travel industry.
I hope this blog can act as a window into this business and also how I pursue a life of time, place and financial freedom.
To Your Success,
Dan Snow
407-507-4646
DanSnow@GOP1D.com
http://dansnow.p1drevolution.com/
http://dansnow.gop1d.com/
http://dreamwithp1d.com/
The greatest reward of these travels has without doubt been the friendships I’ve made along the way. I can’t think of anything more important in this lifetime than sharing your life with others and letting them do the same with you. I’ve been very fortunate to have met many kind hearted people and I owe them a lot. I truly believe we were meant to prosper on this Earth and that we can shape our own destiny by the kindness and support we give to others.
Working my own business has provided me the freedom of mobility to go where I want, when I want. I’ve decided against the deferred life plan, because I believe we have in this generation, the unique opportunity to have more freedom of choice in regards to our careers. I worked in investment consulting for 4 years after college, and although I liked what I did, I knew there were other ways to build a fulfilling life without having to sacrifice so much. Now, I am working to that end. I've found a remarkable opportunity with Platinum One Destinations in the home based travel industry.
I hope this blog can act as a window into this business and also how I pursue a life of time, place and financial freedom.
To Your Success,
Dan Snow
407-507-4646
DanSnow@GOP1D.com
http://dansnow.p1drevolution.com/
http://dansnow.gop1d.com/
http://dreamwithp1d.com/
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