In my opinion, no matter what online business you decide to join, there are 5 essential building blocks that you must have/utilize in order to achieve success.
Here they are (in no particular order):
1) Tenacity - The ability to say, "I am going to succeed as an internet marketer no matter what, and I am never going to give up." Tenacity is the sheer will that drives you through the hard times even when everyone else says you will fail. All of the successful people in the world have it in common - they never quit! If they had quit along the way, the would not be the successes they are today. Think about it. The only way you cannot lose is to never quit. Tenacity gets you up early in the morning and keeps you up late at night.
2) Consistency - Consistency is king in internet marketing. If you miss a week, you can lose out. A little activity every day will carry you a long way. No matter what your goals are online, consistency will take you there. You must constantly be sowing in the Spring if you expect to have a harvest in the Fall.
3) Confidence - As I have said in previous articles, insecurity will kill your online business. Show confidence in everything you do, whether it be during a webinar with your new prospects, while mentoring your downline or whatever. Remember, people are looking to join with a leader. People don't buy businesses, they buy people. So it is really YOU that you are selling. That said, don't sell yourself short. Be confident and explode your enterprise!
4) Automation - The highest goal in online business is to achieve the greatest amount of success with the least amount of effort. That is where the internet comes in. Use it to automate, automate, automate!! Your goal should be to automate more and more of your daily activities with each passing week. Determine what you can and can't automate and then get after it. Some of the biggies here are:
1) Make sure you have an email auto responder that works for you 24/7 - following up with your prospects for you.
2) Set up a capture page that collects the contact information of your prospects and actively builds your list.
5) Leverage - This one goes along with automation and it is equally as important. The internet gives us the power to do both. Use leverage to spread your content across the Web as quickly and efficiently as possible. When you create a piece of content, don't just submit it once. Instead, submit it many times over - as an article, video, press release and as a blog, and blast it to a myriad of sites. This is leverage! Remember to also:
1) Leverage the work of your downline to make you richer. Do this by training your downline to succeed. This requires a lot of your time but it is well worth it.
2) Leverage the power of outsourcing. Outsource the menial tasks that don't make sense for you to occupy yourself with. This way it's twofold - you leverage the work of others by outsourcing, and you leverage your own time by focusing only on the most important activities like producing great content and training your team.
So that's it. These are the 5 things that have helped me the most. Tenacity, consistency, confidence, automation and leverage.
Take Care,
Dan
Platinum One Destinations
Showing posts with label internet marketing tips. Show all posts
Showing posts with label internet marketing tips. Show all posts
Monday, January 12, 2009
Thursday, January 8, 2009
How Not to Be Naïve When Joining an Online Business
Before you decide to join an online business, there are several fallacies (or at best exaggerations) that you need to be aware of. Just like anything, the key to not being mislead is to be informed. That said, I wanted to take the time to convey a few misconceptions that many companies articulate when recruiting new prospects. Commonsense should alert you that these statements are too good to be true.
Here are my thoughts on the most common exaggerations I hear by recruiters in the industry. Beware!
1. "Our turnkey system does 90-100% of the marketing and selling for you!"
Actually, there are no turnkey systems that do all the marketing and selling for you - only ones that help with the explaining and the information gathering process. Please don't be gullible here. Most affiliate marketers have replicated websites that certainly do have a helpful place, but they do not and will not replace your human effort.
2. "Being an internet marketer is easy."
Not true. No business endeavor is easy. However, in theory internet marketing is not that complicated, but it does require great consistency and effort - especially during the heavy learning curve period of the first few months. Fortunately, the financial rewards in this industry can be huge. The great advantage of internet marketing is that massive amounts of automation and leverage can be used to your advantage every day. Compared to starting a typical brick and mortar business, most online businesses have very inexpensive entry price points and are far less risky.
3. "There is no selling involved."
Umm...I don't think so. Most internet marketers are essentially affiliate marketers who market the products or service of a larger company. So yes, there is selling. I for example market Platinum One Destinations travel memberships. What I will say though is that online marketing can be done in a non-aggressive way which doesn't require upfront selling - instead relying on telling your own story and using personal branding to showcase yourself as a leader. If you provide useful information about online business upfront, you can then let prospects discover your opportunity on their own. This way, your prospects can approach you instead of you having to chase them. This is very different from the old school marketing methodology, where upfront direct sales pitches were the norm.
4. "To succeed in online business, you need to actively buy leads and spend your days calling them."
False. In the past however, this was the case for most network marketers, who generated their prospects by calling generic, paid for leads. These leads were often not targeted, and thus, required lots of human effort to warm them up. Luckily, today we have the opportunity to market our businesses online and let prospects come to us. Personally, I don't pay for leads and I don't cold call. I use what's called "my story marketing" and I do my marketing online.
In essence, "my story marketing" is just leading with your own story instead of directly pitching your opportunity. By leading with your story and by branding yourself as a leader online, people can essentially "get to know you" before they are presented with your opportunity. This is good because in reality, people don't buy businesses, they buy people. So, the next time someone joins your business, remember they're not really buying an opportunity, they're buying you...as a leader. So make sure when you start marketing online that you tell your story well and really convey to your prospects how you can help them succeed.
5. "Anyone can succeed in internet business."
Actually, 97% of the people who start in online business never make any money. So really, most people can't succeed. The big key lies in aligning yourself with a mentor who knows how to market online - and who can teach you to leverage your time and resources effectively. Obviously, you need dedication, consistency and patience to achieve success, just like with any other business. But if you don't have a knowledgeable mentor, then you most likely won't be able to become a top earner in the industry.
To Your Success,
Dan
Platinum One Destinations
Here are my thoughts on the most common exaggerations I hear by recruiters in the industry. Beware!
1. "Our turnkey system does 90-100% of the marketing and selling for you!"
Actually, there are no turnkey systems that do all the marketing and selling for you - only ones that help with the explaining and the information gathering process. Please don't be gullible here. Most affiliate marketers have replicated websites that certainly do have a helpful place, but they do not and will not replace your human effort.
2. "Being an internet marketer is easy."
Not true. No business endeavor is easy. However, in theory internet marketing is not that complicated, but it does require great consistency and effort - especially during the heavy learning curve period of the first few months. Fortunately, the financial rewards in this industry can be huge. The great advantage of internet marketing is that massive amounts of automation and leverage can be used to your advantage every day. Compared to starting a typical brick and mortar business, most online businesses have very inexpensive entry price points and are far less risky.
3. "There is no selling involved."
Umm...I don't think so. Most internet marketers are essentially affiliate marketers who market the products or service of a larger company. So yes, there is selling. I for example market Platinum One Destinations travel memberships. What I will say though is that online marketing can be done in a non-aggressive way which doesn't require upfront selling - instead relying on telling your own story and using personal branding to showcase yourself as a leader. If you provide useful information about online business upfront, you can then let prospects discover your opportunity on their own. This way, your prospects can approach you instead of you having to chase them. This is very different from the old school marketing methodology, where upfront direct sales pitches were the norm.
4. "To succeed in online business, you need to actively buy leads and spend your days calling them."
False. In the past however, this was the case for most network marketers, who generated their prospects by calling generic, paid for leads. These leads were often not targeted, and thus, required lots of human effort to warm them up. Luckily, today we have the opportunity to market our businesses online and let prospects come to us. Personally, I don't pay for leads and I don't cold call. I use what's called "my story marketing" and I do my marketing online.
In essence, "my story marketing" is just leading with your own story instead of directly pitching your opportunity. By leading with your story and by branding yourself as a leader online, people can essentially "get to know you" before they are presented with your opportunity. This is good because in reality, people don't buy businesses, they buy people. So, the next time someone joins your business, remember they're not really buying an opportunity, they're buying you...as a leader. So make sure when you start marketing online that you tell your story well and really convey to your prospects how you can help them succeed.
5. "Anyone can succeed in internet business."
Actually, 97% of the people who start in online business never make any money. So really, most people can't succeed. The big key lies in aligning yourself with a mentor who knows how to market online - and who can teach you to leverage your time and resources effectively. Obviously, you need dedication, consistency and patience to achieve success, just like with any other business. But if you don't have a knowledgeable mentor, then you most likely won't be able to become a top earner in the industry.
To Your Success,
Dan
Platinum One Destinations
Saturday, January 3, 2009
The Basic Blueprint For Online Business Success
Your success in online business will basically be determined by two factors:
1) Are you a focused and determined internet marketer? and
2) Through your internet marketing campaigns, are you able to build solid relationships with targeted prospects, and in turn, help them see value in your business and a leader in you?
You probably already know if you're a good internet marketer. I mean, you're either generating leads or you're not...it's pretty simple. If you learn the correct way to market your opportunity online, then you'll save yourself the agony of trying to actively convince and sell to people who never wanted to be sold to in the first place! There won't be any cold calling, or trying to work your warm market of family and friends. Instead, your marketing will be laser-targeted to the individuals who are actually looking for what you have to offer and eager to join your business. This is called "attraction based marketing."
Once you pinpoint your target audience, then you need to deliver useful content to them - content that will assist them on their path to success, while at the same time establishing you as a leader. Remember, the more insightful and generous your content is, the more your prospects will trust you and the more likely they will seek you out as a mentor. You should make a conscious effort to add value each and every time you publish content online. Making direct sales pitches, or leading with your opportunity is "old school" marketing that just doesn't work anymore. Note that 97% of people in online business fail because their marketing strategy is comprised of upfront sales pitches. If you want to attract affluent, motivated entrepreneurs to your business, don't do this. Intelligent entrepreneurs hate being sold to!
Part of successful internet marketing is being able to tell your own story and convey to others what has worked for you. If you can clearly articulate how you've found success, a prospect will have a better idea whether or not they can emulate your path and succeed as well. If your story is vague or uncertain, however, you won't instill much confidence. Be candid, direct and unselfish in your giving of knowledge. If you do this, then you will attract the right people. The great thing about attraction based marketing is that the traffic you generate is free. With Web 2.0 sites like YouTube, Facebook and EzineArticles, you have millions of potential leads to attract. Take advantage of the massive leverage the internet provides and then teach your teammates to do the same.
Happy 2009!
-Dan
Platinum One Destinations
1) Are you a focused and determined internet marketer? and
2) Through your internet marketing campaigns, are you able to build solid relationships with targeted prospects, and in turn, help them see value in your business and a leader in you?
You probably already know if you're a good internet marketer. I mean, you're either generating leads or you're not...it's pretty simple. If you learn the correct way to market your opportunity online, then you'll save yourself the agony of trying to actively convince and sell to people who never wanted to be sold to in the first place! There won't be any cold calling, or trying to work your warm market of family and friends. Instead, your marketing will be laser-targeted to the individuals who are actually looking for what you have to offer and eager to join your business. This is called "attraction based marketing."
Once you pinpoint your target audience, then you need to deliver useful content to them - content that will assist them on their path to success, while at the same time establishing you as a leader. Remember, the more insightful and generous your content is, the more your prospects will trust you and the more likely they will seek you out as a mentor. You should make a conscious effort to add value each and every time you publish content online. Making direct sales pitches, or leading with your opportunity is "old school" marketing that just doesn't work anymore. Note that 97% of people in online business fail because their marketing strategy is comprised of upfront sales pitches. If you want to attract affluent, motivated entrepreneurs to your business, don't do this. Intelligent entrepreneurs hate being sold to!
Part of successful internet marketing is being able to tell your own story and convey to others what has worked for you. If you can clearly articulate how you've found success, a prospect will have a better idea whether or not they can emulate your path and succeed as well. If your story is vague or uncertain, however, you won't instill much confidence. Be candid, direct and unselfish in your giving of knowledge. If you do this, then you will attract the right people. The great thing about attraction based marketing is that the traffic you generate is free. With Web 2.0 sites like YouTube, Facebook and EzineArticles, you have millions of potential leads to attract. Take advantage of the massive leverage the internet provides and then teach your teammates to do the same.
Happy 2009!
-Dan
Platinum One Destinations
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