How to Leverage Your Efforts For Online Business Success

One of the big differences between people who succeed in business and those who don't lies in how they use leverage. From Donald Trump and other billionaires all the way down, learning how to effectively leverage your time and money is how you grow your business. Period.

In big business, companies use leverage by borrowing money from banks and investors to fund their expansion. They also leverage time by outsourcing operations externally that normally would have taken the efforts of their direct staff.

We, as online business owners and internet marketers, can use leverage to grow and expand our businesses as well. In this article, I want to show you a few ways to do this.

Suggestions

1. When you create content to submit online - think with the end in mind!! Make sure that what you want to say can be easily converted across the variety of Web 2.0 mediums out there. (For example: all content you produce should be submitted as a video, as an article, as a press release, as a blog post and as a podcast.) To make sure this is possible, it helps if you map out your content before you submit it anywhere. You should ask yourself, "Can I turn this piece of information into all of the above mediums in order to maximize my online presence?" If the answer is yes, then you are leveraging your time properly.

The content I'm producing here is a good example. Instead of just submitting this article to Ezine, I've submitted it to 20 other article sites, 10 video sites, 3 blog sites, 5 press release sites and 2 podcasts. Effectively, I'm creating 40 backlinks with just one piece of content, directly increasing the search engine ranking for my primary business opportunity website and generating lots of free leads and traffic in the process! If I were to submit four pieces of content, that would be a total of 160 backlinks!! This is powerful stuff! I'm absolutely certain that if you do this, you will see a big difference in your business.

2. Another great way to leverage is to outsource whenever it makes sense. I say "whenever it makes sense" because often certain tasks are best done by you. However, submitting your content to video, article, press release, podcast and blog sites admittedly takes a lot of time. Thus, I suggest outsourcing it if you can. There are plenty of companies that offer virtual assistants from around the globe whose services you can rent for a very reasonable hourly rate. It makes sense to outsource the job of submitting your content across the Web. This inevitably frees up more of your time to create valuable content for your prospects.

Obviously, if you're just starting out, you may not have the financial resources to outsource, but I think leveraging your valuable time by outsourcing is a great goal to strive for. I truly hope these suggestions help your bottom line in 2009.

Best,
Dan

Platinum One Destinations