How to Leverage Your Efforts For Online Business Success

One of the big differences between people who succeed in business and those who don't lies in how they use leverage. From Donald Trump and other billionaires all the way down, learning how to effectively leverage your time and money is how you grow your business. Period.

In big business, companies use leverage by borrowing money from banks and investors to fund their expansion. They also leverage time by outsourcing operations externally that normally would have taken the efforts of their direct staff.

We, as online business owners and internet marketers, can use leverage to grow and expand our businesses as well. In this article, I want to show you a few ways to do this.

Suggestions

1. When you create content to submit online - think with the end in mind!! Make sure that what you want to say can be easily converted across the variety of Web 2.0 mediums out there. (For example: all content you produce should be submitted as a video, as an article, as a press release, as a blog post and as a podcast.) To make sure this is possible, it helps if you map out your content before you submit it anywhere. You should ask yourself, "Can I turn this piece of information into all of the above mediums in order to maximize my online presence?" If the answer is yes, then you are leveraging your time properly.

The content I'm producing here is a good example. Instead of just submitting this article to Ezine, I've submitted it to 20 other article sites, 10 video sites, 3 blog sites, 5 press release sites and 2 podcasts. Effectively, I'm creating 40 backlinks with just one piece of content, directly increasing the search engine ranking for my primary business opportunity website and generating lots of free leads and traffic in the process! If I were to submit four pieces of content, that would be a total of 160 backlinks!! This is powerful stuff! I'm absolutely certain that if you do this, you will see a big difference in your business.

2. Another great way to leverage is to outsource whenever it makes sense. I say "whenever it makes sense" because often certain tasks are best done by you. However, submitting your content to video, article, press release, podcast and blog sites admittedly takes a lot of time. Thus, I suggest outsourcing it if you can. There are plenty of companies that offer virtual assistants from around the globe whose services you can rent for a very reasonable hourly rate. It makes sense to outsource the job of submitting your content across the Web. This inevitably frees up more of your time to create valuable content for your prospects.

Obviously, if you're just starting out, you may not have the financial resources to outsource, but I think leveraging your valuable time by outsourcing is a great goal to strive for. I truly hope these suggestions help your bottom line in 2009.

Best,
Dan

Platinum One Destinations

Your Online Business - Why You Should Change Who You're Marketing To

One of the most common mistakes that internet marketers make when attempting to grow their business is trying to convince broke minded people to join their opportunity. For the majority, this is not a mistake that is made deliberately. In fact, if they had a choice, almost everyone would prefer to engage affluent professionals who both have the money to invest, and the internal fortitude to succeed as an entrepreneur - rather than those who just want a get rich quick fix.

This is a mistake I made when I first started in online business, and I can assure you I didn't make much money in the process. What I came to realize was that my marketing was failing me by attracting the wrong type of individuals. Once I determined this and made a change, my business picked up and I began attracting prospects who were success-minded and of a higher socioeconomic class. So don't try to market to everyone...because you'll waste a ton of time in the process. Instead, let your marketing do the sorting and be sure to target your message to people who can actually afford your program.

So How Do You Attract Successful People to Your Opportunity?

1) You need to be very careful of the language you use on your website and your other marketing. For example, if the first line of your website reads "Are you sick and tired of creditors calling you all the time?" then most likely the people you will attract with this marketing will be those who are in debt and have creditors calling them all the time. You probably don't want this. So, use language that suggests your opportunity is for people who are success-minded professionals rather than those who have no money.

2) Avoid using hype in your marketing...period! Smart people don't respond well to hype. Be straight-forward, honest and don't exaggerate.

In Summary

Remember, most people don't have what it takes to succeed as an online entrepreneur and you're not going to be able to change this. No matter how great a mentor and trainer you are, it's not going to alter the fact that 97% of people will either lack the internal fortitude or the stay-with-it power to persevere through the learning curve of the first few months. We all know that success in internet marketing takes determination and commitment, so why would you seek out anyone who doesn't possess these qualities? It just wouldn't make any sense.

Personally, I only market to people who have money because my program with Platinum One Destinations is a high-ticket opportunity that requires a $1500 upfront purchase, plus another recommended $1500 for marketing over the first few months. In my marketing, I let people know this virtually upfront so that we don't waste any time. Leading people through the sales funnel, only to find out that they can't and won't join because they don't have any money is pointless for everyone.


To Your Success,
Dan

Platinum One Destinations

Taking Your Business Abroad

For a long time now, I've been promoting the fact that as online entrepreneurs in the internet age, we can run our businesses from anywhere in the world we want. I didn't have this advantage when I was working in my corporate job a few years ago, but now that I've successfully made the transition to free enterprise, I've elected to make the most of this possibility.

So I made the decision back in August to spend the entire Fall in Asia and take my business with me. Fast forward a month and here I am, writing this post to you from Kobe, Japan - where I've been since I left the U.S. back on August 30th. One of the reasons I'm here is to prove that mobile entrepreneurship is very possible. I've been talking about it for a long time, and I really wanted to make it happen. There are many entrepreneurs already working remotely from around the world....and the fact is, it's NOT that difficult to do.

In my next post, I'm going to talk about some of the most important considerations and things to remember before taking your online business abroad. I'm off to Thailand in two days so I've got some packing to do now. I'll be there for all of October...so you can be pretty sure my next post will be from the beach! I will definitely make more videos and posts as this experiment abroad continues.

Before I go, here is a quick video I made while hiking in the mountains in central Japan a few days ago. Hopefully, if nothing else, this post will inspire you to the possibilities of online business and the ability to work remotely from anywhere in the world.


Talk to you Soon,
Dan

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http://www.p1dwealthsecrets.com/
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