Wednesday, January 21, 2009

Is Your Online Business Just an Expensive Hobby?

As we progress as internet marketers, one of the most important things we need to ensure is that our business doesn't become just an expensive hobby. What I mean by this is:

Too often, people make the initial investment to start an online business, but then never really take the necessary steps to make it a real, thriving enterprise. Most people start their online journey with tons of optimism and commitment, but more often than not, the initial learning curve proves too long for some, and the consistent action that they started with begins to wane. If you stop taking consistent action to promote your business, then really what it becomes is just an expensive hobby. So to guard against this, you should take stock of what you've done every so often and review where your actions have led you.

Sometimes the easiest person to fool is ourselves. Being an entrepreneur requires being honest with yourself, because no one is going to tell you that you're doing something wrong. It's not like working in a corporate environment where others are holding you accountable for your actions. You are in charge! Accountability to yourself - it's one of the most challenging parts of being an entrepreneur! When I first started in online business, this was one of the greatest difficulties for me. Since I had been working in the corporate world for many years, I had to adjust my way of thinking and working. Being productive takes on a whole new meaning when you're an entrepreneur. In my old job, if I wasn't productive, then I was wasting the companies time and money. Now as an entrepreneur, if I'm not being productive it means I'm wasting my own time and money. You have to have self-discipline if you're going to succeed in online business, or any entrepreneur career for that matter.

Not only is it a matter of being honest in what you've accomplished, but also honest in what you need to do. Consistent action truly rules the day in internet marketing. You can't work hard for a few days, and then take a week or two off. I see too many people slide into inactivity. They start out strong with their business and then fade. Remember, the success stories you see are the people who take action, face the hurdles they need to overcome and never give up.
The only people who don't lose are the people who don't quit. Beware of infrequent action and self-deception. Be honest with what you've accomplished and what you need to do. If you can do this, then you will avoid having your online business become just another expensive hobby.

Dan
Platinum One Destinations

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