Wednesday, January 21, 2009

Internet Business Mastery – What's the Secret?

Internet business mastery is the holy grail for entrepreneurs around the world these days. For those who succeed in this arena, it means amazing lifestyle opportunities incorporating both financial freedom, freedom of time and freedom of mobility. Never before has a generation had the possibility to enjoy all three of these liberties so readily. That's not to say internet business mastery is something that can be acquired easily because it can't. So don't fall for the commonplace online ads that say online wealth will manifest itself without your commitment of time, ingenuity and financial resource. Finding success as an online entrepreneur is a significant challenge, similar to any offline entrepreneurial venture. The difference, however, is that an online business can be started at a fraction of the cost, and the amount of leverage and automation that an internet business can use is far greater than what the traditional brick and morter enterprise can employ.

That leads us to the question, “What's the secret to internet business mastery?” Well, the short answer is that it's not a short answer. Success online is a result of many different things, which I will list below (shown at random with no specific weighting to the order).


1. Tenacity – The ability to say, “I am going to succeed as an internet marketer no matter what, and am never going to give up.”

2. Consistency - Consistent goal-oriented action rules the day in online business.

3. Automation and Leverage – Being able to achieve the greatest amount of success with the least amount of effort. This is the where the internet comes in.

4. Having a Mentor or Mastermind Group – Attaining internet business mastery without having a mentor or mastermind group is a monumental challenge. Pair yourself with like-minded achievers who can elevate your thinking and help you reach the top.

5. A Strong Personal Philosophy - Without good mindset training, you won't have the internal fortitude to drive through the hard times and learning curve period. Having a strong personal philosophy will allow you to analyze your work objectively, take responsibility for your success or lack thereof, and provide you with the wherewithal to build a team and teach them how to succeed.

6. Mastering the Hard Skills of Internet Marketing – Along with the soft skills such as mindset training and personal philosophy, you need to learn the hard skills of internet marketing. You must have the ability to leverage the internet to your advantage, and use technology as a building block. This is a skill that requires you to roll your sleeves up and just figure it out.

These above six suggestions are critical components of internet business mastery. There are obviously more things to learn, but if you can master the above, you will be well on your way to online prominence.

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